Daniel Sachon is a British director, photographer, and creative director. His multidisciplinary work explores narrative, fashion, and the psychology of advertising. With an affinity for the tongue-in-cheek, some of his highlights include collaborations with Kim Kardashian for Skims, Dolce & Gabbana, and fashion projects with global talents such as Candace Swanepoel, Sky Ferreira, and Daphne Groeneveld. Daniel's sharp eye for composition and mise-en-scène deconstructs image-making to create timeless visuals and films infused with ‘golden age’ nostalgia and a sophisticated sense of irreverence. His work examines the evolution of image-making, its role in art and commerce, and its impact on cultural consciousness.
His photography series Bitches is a further visual exploration of irreverence and glamour, a contrast Daniel explores across all his projects. The project featured muses such as Nadia Lee Cohen, Jourdan Dunn, and Georgia Jagger, and debuted at London’s prestigious Frieze Art Fair. Bitches is currently being turned into his debut monograph.